28 June 2007

Inition's MagicSymbol technology is being used in its largest roll-out to date, to promote the launch of London's newest and most hi-tech entertainment venue in Greenwich: The O2.

Mobile car-mounted units are visiting busy stations, squares and markets around London for a 5 week period during The O2's launch in June/July 2007. Each of the 500,000 MagicSymbol cards are prize-winning. A third kiosk unit inside The O2 allows participants to redeem their card for a prize voucher. Prizes include 2 for 1 meals, free drinks and cinema, concert and sports event tickets at The O2.

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Samsung showcase MagicSymbol™ at the Turin Winter Olympics Torch Relay 2006

19 January 2006

Presented for Samsung at the Turin Winter Olympics Torch Relay 2006, MagicSymbol™ is the next generation of 'reveal' technology, providing a unique competition experience inviting multiple players to show their cards to a camera mounted alongside a screen. Move and spin the card around, and an animated model, or "magic symbol", stays glued to the surface.

Inition’s MagicSymbol™ system uses tried and tested Augmented Reality technology, combined with consumer displays, camcorder and a standard Windows PC to create a compelling interactive effect.

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