Interactive Content

the latest Virtual Reality experiences

Inition are leaders in cutting-edge 3D interactives. Not sure it can be done? Ask us for an honest and informed opinion. We have an unrivalled technical and creative team who enjoy the challenges of doing something no-one had attempted before. Like for example our mass-interactive game for the Top Gear Live show, or the MagicSymbol trickery we did for the BBC for their Merlin series. We are often involved with providing clients with something extra special to attract customers to an exhibition stand. From cutting edge force-feedback simulations for medical clients, to interactive or immersive content designed to wow the crowds, Inition guarantee to wow you and your clients with the latest in 3D technology. The only way to fully understand what we can achieve is to book an appointment with us and look around one of our demo studios in London or Melbourne. Examples of Inition's interactive technology include: MagicSymbol A visually compelling and versatile interactive technology. Used by over half a million participants during the launch of The O2 in London, this technology offers an alternate take for competitions, promotions and unusual interactive experiences. See www.magicsymbol.com for more. MagicSymbol was used in 10 cinema foyers and is currently online for the BBC's launch of their flagship series 'Merlin'. You download and see this in action now with your own webcam at www.bbc.co.uk/merlin Mass Interactive Games Inition pioneered a live interactive audience experience at the BBC's Top Gear Live show. 5000 people at a time could vote on the coolness of particular cars and steeer a car around the infamous Top Gear Test Track. Both parts of the show were developed fully in-house by Inition.The show is now touring the World. Virtual Fluid We are at the cutting edge of an exciting new technology that allows full-body, unencumbered interaction within a virtual environment, enabling the user to interact using nothing more than the movements of his/her body. This sort of interaction relies on digital cameras interfaced to the PC to pick up motion. More here... Take a look at the stories below for more examples of Inition interactive work. Need help with the jargon? See our glossary of VR related terms here.