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News Inition deployed a number of new technologies for a large-scale stereoscopic 3D projection for the MPH '05 show at Birmingham's NEC and London's Earl's Court. MPH is a unique concept that combines a display of the finest cars on the planet and a stage show hosted by Jeremy Clarkson, Richard Hammond and Tiff Needell. BAFTA award winning set designer John Napier (famed set designer of Cats and Les Miserables) again called upon Inition's 3D services after a successful collaboration with stereoscopic sequences in Starlight Express, currently touring the UK.
Andy Millns and the MPH presenters (left) and the Duality S18 3D projection system with high-transmission filters (right) During the finale of the show, the brain-child of Julian Napier, a virtual Apache Gunship chased a real Lotus Exige around the set firing missiles and bullets in a follow-up to a similar stunt seen on BBC 2's Top Gear. The show climaxed with Jeremy Clarkson blowing the gunship out of the air with a shoulder-mounted 'missile launcher'. The set-piece blurred the boundaries of real and virtual and had the audience ducking and diving for cover as missiles and pieces of helicopter debris flew over their heads.
The 40ft wide projection, the largest digital 3D projection ever done in the UK, utilised two 18K lumen DLP projectors from XL Video and Inition's 3DVidBoxHD uncompressed stereo playback server. It was also the first time Inition deployed a brand new polarising filter technology that increases light transmission by more than 50% over standard polarising filters to acheive a super-bright image from a single pair of projectors on such a large screen. Inition's Creative Director Andy Millns was in attendance to oversee the stereoscopic projection and make sure it ran flawlessy, which it did for all 20 shows to a combined audience of over 70,000.
Read The Sunday Times' article about MPH here. Notes for editors Inition (www.inition.co.uk) was formed in 2001 by Stuart Cupit, James Gant, Chris Sutton and Andy Millns. The team has a passion for 3D graphics and provide a range of virtual reality and stereoscopic solutions, including autosteroscopic screens, bespoke interactive 3D experiences, motion capture, virtual reality hardware integration, 3D object digitizing and 3D project consultancy. Inition have worked with the RSPB, P&G, the NHS and the London Metropolitan Police Contact Details For further information contact Andy Millns – Tel +44 (0)20 7613 5004 – Email andy.millns@inition.co.uk Inition ltd – 79 Leonard St, London EC2A 4QS - UK - Tel +44 (0)20 7613 5004 - Fax +44 (0)845 345 2737 - Email:inition@inition.co.uk |
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MPH '05 Press Release
London: 79 Leonard Street, London EC2A 4QS, UK - Tel +44 (0)20 7613 5004 - Fax +44 (0)845 345 2737 - inition@inition.co.uk |
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Melbourne: 104 Maribyrnong Street, Footscray, 3011, Victoria, Australia - Tel +61 (0)3 9687 8638 - inition@inition.com.au |