News  Plasa 2004 Press Release

PRESS RELEASE: 2/8/2004

Want your displays to distinguish themselves?

Get the Unfair Advantage with Autostereo 3D Displays from Inition
PLASA, September 2004

Inition introduce the latest in glasses-free (autostereoscopic), 3D display systems and content. Autostereoscopic screens range from small, portable LCDs to 50” plasma screens that allow viewers to see objects and movies in crystal clear, hyper real, stereoscopic depth. Products come to effervescent life on our multi-view* 3D screens, ideal for clubs, bars, lobbies and retail displays. By using the latest autostereoscopic hardware your display can’t help but attract attention. And by creating tailor-made 3D content, Inition can transmit your message so that it reaches out and captures the imagination.

As display technology becomes more pervasive, the search continues for the next attention-grabbing technology. 3D is the next natural step and Inition are dedicated to making 3D TV a reality by combining the best 3D display technology with our in-house content creation team. We work with clients from conception to completion, to create unique platforms – be it 3D virtual displays for P&G, or 3D TV for BT’s prototype House of the Future. To date we have introduced stereo 3D elements to the World’s first 3D enhanced theatrical production (Starlight Express: the 3rd Dimension), a charity campaign (the UK’s first mobile 3D cinema for RSPB) and a national educational initiative (Swimming with Plankton Kew Gardens).

Every new project is a unique collaboration between the client, our technical experts and in-house content designers. Visitors are welcomed at our Shoreditch demonstration suite to test-drive the latest 3D technology and receive independent advice. And they keep coming – thanks to our innovation, award-winning expertise and cutting-edge hardware. This confidence also extends to suppliers. In 2004 Sharp both chose to launch their new 15” autostereo LCD through Inition, as their preferred UK specialist supplier.

*Multi-view autostereo screens allow the viewer to view true 3D depth from almost any angle.
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About us: Inition are providers of breakthrough technologies and innovative graphic solutions with over ten years’ experience in Virtual Reality and Stereoscopic 3D. Created in 2001 by a group of four young entrepreneurs with an expertise in animation, video art, simulation design and technology and a passion for 3D graphics, Inition progressed to annual sales of £1m within two years. Three years on, we have created a reputation for craftsmanship and client communication with a team that has grown, but with a touch that remains intimate. When you call Inition you will speak to someone with technical or creative knowledge of the product or skills you are interested in, not a salesperson. We don’t just advise on product, we can integrate systems, create content and ensure quality. The vocabulary of 3D and VR is ever changing. The technology of autostereo is ever evolving. At Inition our approach and our expertise are similarly elastic, exhaustive and exciting. Through us you can advance ideas, and with us you can take your ideas to the next dimension.

For more information about Inition or to arrange an appointment call +44 (0)20 7613 5004 or visit us at www.inition.co.uk. To see our range of

Inition ltd – 79 Leonard St, London EC2A 3QS - United Kingdom - Tel +44 (0)20 7613 5004 - Fax +44 (0)20 7613 2944 - Email:inition@inition.co.uk