There comes a time when new technology and the public finally come face to face. Saturday the 31st January 2004 was one of those times. For the average person in Lithuania, 3D graphics had been around for sometime but unfortunately very few had had the opportunity to witness it first hand, that was all about to change for the lucky 5000 spectators of the Radiocentras Music awards (Their equivalent of the MTV Music awards).

To put this ceremony's importance in to context, this is the biggest music awards show in the country with a TV audience of 750,000. With 10 exciting acts competing for prestigious awards there is a never ending pursuit to make each years show that much more exciting, more ground breaking than the last. Thus we were approached with the view to use our iBox to create reactive 3D graphics for the big screen behind the acts during their performances.

For this show we employed Anaglyph 3D, creating 10 exciting channels and the combination of the iBox and 5000 pairs of glasses generated a new Lithuanian record.

" The largest 3D audience in the history of Lithuania"

After 3 hrs of entertainment, 3D glasses still in hand, the crowd departed out into the freezing evening having been witness to fantastic performances by their favourite artists and a 3D show that left them clapping and cheering for more

For us, this experience was the first time iBox had been employed on such a grand scale and helped cement the both reputation and diversity of this little box of visual tricks.

 









www.iBox.vu - inition ltd - 75 curtain road, london ec2a 3bs - tel: 020 7613 5004 - fax: 020 7613 2944
email: james.richardson@inition.co.uk