In a street of maybe 5 or 10 bars, what differentiates one venue from another? The music? The drinks? The service? We believe all of these are contributing factors, but for us the key is the ambience created and it is this which ensures customer loyalty.

Lighting is a key factor in both attracting and maintaining customers, especially when it seems new competition is opening just round the corner every other day. In today's bars, screens and Sky TV are common place, however when sport is not being shown they tend to become a wasted resource. What iBox provides is an opportunity to offer an alternative to mindless TV programs with no sound and no one watching. We generate visuals that are pleasing to the eye, react and move with the music playing, and aid in creating an ambiance conducive to socialising. This coupled with the ability for Advertising channels makes us a unique system for any bar enviroment.

As you can see from the pictures iBox was incorporated in Diageo's "Bar of the Future" expressing the synergy between design, technology, advertising and lighting.